Websites for Therapists
Your Message First. Your Website Next.
Every website I build starts with a messaging foundation. No strategy, no build. That's not a rule. That's just how good websites get made.
The Receipts
“Chrystaaaaaaaal!!!!! Yesss ma'am! This is awesome! You totally took our conversation and nailed it!
Thank you so much for your time, insight and suggestions.... I can't tell you how much I appreciate it. You are phenomenal! This is dope.”
Alisha Woodall, LPC
Finding the Foundation Mental Health Private Practice, Clarity with Alisha, Coaching Services for Women, Texas
Exactly How the S.I.T.E. Prep Method™ Works
Phase 1 ‣ Strategy and Identity
Before anything gets built, we get your message right. In one focused 90-minute session, we identify who you help, how you work, and what to say. Within 48 hours you’ll receive a Messaging Strategy Guide to use for all of your marketing efforts and a fully designed demo homepage showing your new messaging brought to life.
Phase 2 ‣ Tech and Execution Done-For-You Website in a Week
Once your messaging foundation is set and homepage design is approved, we begin the build phase where I’ll fully build out Squarespace website, up to 11 pages, optimized for on-page SEO and mobile.
One process, delivered in two phases. Messaging first, then the website that puts it to work.
Phase 1
Strategy and Identity
One focused session. A complete messaging foundation.
Most therapists spend years in practice without ever getting clear on how to talk about their work online. Phase 1 of the S.I.T.E. Prep Method™ changes that in 90 minutes.
We pull out who you help, how you work, and what makes your approach different. Then we turn it into language your ideal clients actually recognize. Language you can use on your website, in directories, on consult calls, and anywhere else you show up online.
What's Included:
90-minute 1:1 messaging strategy session
Messaging Strategy Guide delivered within 48 hours
Demo homepage with your new messaging brought to life
Investment: $999
*50% due at time of scheduling, balance due 24 hours prior to scheduled strategy call
The Receipts
"Working with someone who is both a marketing expert and a therapist was invaluable. She understands ethics, client connection, and what potential clients are actually looking for when they land on a website."
Jennifer Brown, LCSW
Perfectly Imperfect Counseling Services, Georgia
Phase 2
Tech and Execution Done-For-You Website Build in a Week
Your messaging is set. Now let's build the website that puts it to work.
Once Phase 1 is complete, you have everything you need to build a website that actually works. This is where we take your messaging foundation and turn it into a fully built, fully optimized Squarespace website. Up to 11 pages, written, designed, and live in one week.
What's Included:
Home page
About page
Up to 2 services pages
Up to 2 specialties pages
FAQ page
1 service area page
Contact page
404 page
AI Discovery page
Privacy and Terms placeholder pages
Basic on-page SEO setup including page titles and meta descriptions for all pages
Image resizing, renaming, and alt text optimization
Keyword research, planning, and mapping
1 primary keyword per page
Mobile optimization
Post launch Google Search Console setup
301 Redirects as needed
Investment: $1,698
*50% due at time of scheduling, balance due 24 hours prior to final launch call
The Receipts
"Working with Chrystal Renee, LLC has been the easiest part of starting my therapy business!"
Shannon Charles, LCSW
S.C. Healing Haven, New Jersey
IS THIS RIGHT FOR YOU?
This is for you if:
You're a licensed therapist in private practice ready to stop relying on insurance-enabled marketplaces and directories as your only marketing strategy
You have a website that's been live for years but doesn't reflect the quality of your work
You're starting from scratch and want to build your online presence the right way from the beginning
You know who you help but struggle to put it into words your ideal clients actually recognize
You're tired of getting inquiries from clients who aren't a good fit for your approach
You're ready to invest in a marketing foundation you actually own
This is not for you if:
You're looking for a quick fix or a template you can throw together yourself
You're not ready to show up, answer questions, and trust the process
You want a website built before you've gotten clear on your message
You're comfortable relying on insurance-enabled marketplaces and directories to keep your caseload full
You have no plans to build or grow a private practice
Not sure what your website needs yet?
Whether you're starting from scratch or already have a website, take my free 3-minute Therapist Website Assessment to figure out where to focus first and get your Personalized Therapist Website Roadmap.
Real Sites. Real Therapists. Real Results.
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![A colorful webpage featuring images of diverse smiling women of different ages and backgrounds, with pink and green accents, promoting empowerment, self-care, and wellness.]()
Perfectly Imperfect Counseling Services
Jennifer had a website but no messaging foundation behind it. No defined audience, no brand voice, and nothing to differentiate her from every other therapist in her area. The new site leads with bold, culturally specific messaging that speaks directly to Black women navigating exhaustion, burnout, and the pressure of holding everything together. The foundation came first. The site finally sounds like her.
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![A woman standing in front of a vertical wooden wall, dressed in a light blue blazer and pants, with one arm crossed and the other resting on her chin.]()
Clarity with Alisha
Alisha had a thriving private practice but needed a separate home for her coaching program. The messaging wasn't organized yet and the program structure needed clarity before anything could be built. The S.I.T.E. Prep Method™ helped her define her ideal client's pain points, articulate the transformation her program delivers, and structure the offer in a way that made sense. The result is a site that speaks directly to high-functioning women ready to slow down, take inventory, and build healthier lives beyond traditional therapy.
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![A website homepage for a therapy service featuring images of nature, a butterfly on pink flowers, a woman on a yellow chair, and people outdoors, with purple, green, and white color themes, and various sections about therapy, client stories, and blog posts.]()
S.C. Healing Haven
Shannon had 20+ years of trauma-informed, holistic experience and no website to show for it. The new site leads with language that helps clients recognize the kind of therapy they didn't know existed before they ever read a credential. Warm, grounded, and easy to navigate. The messaging does the work of connection before they ever book their first session.
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![A website homepage titled "Coaching for Women Ready to Reclaim Themselves" features a smiling woman in professional attire at the top left. The page has sections with images of women, nature, and home decor, emphasizing empowerment, story sharing, and personal growth. The color scheme includes yellow, black, green, and white.]()
Dolevera Speaks
Dolevera's audience knew something was off. They were achieving everything on paper and struggling privately. The site needed to name that tension without flinching. Bold, faith-forward copy speaks directly to high-achieving Black women ready to reclaim themselves. The messaging positions Dolevera as a co-journeyer, not just a coach. The result is a site that feels as specific and intentional as the work itself.
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![A website homepage for BabySteps coaching, featuring images of a smiling coach, athletes, children, and various coaching activities. The site emphasizes mental training, practical coaching, confidence building, and handling pressure, with sections highlighting experience, success stories, and training programs.]()
Babysteps SAQ
Coach Kris's audience doesn't respond to traditional therapy language. They respond to results, reps, and straight talk. The site meets them there. An athletic framework runs through every page, positioning Coach Kris as a peer and guide rather than a distant expert. Practical, no-nonsense copy paired with bold imagery gives the site the same energy as the program itself.
The Investment - S.I.T.E. Prep Method™
Strategy and Identity
This includes:
✓ 90-min 1:1 private practice messaging & strategy session
✓ Messaging Strategy Guide delivered within 48 hours
✓ Draft homepage for your review and approval
Investment: $999
*50% due at time of scheduling, balance due 24 hours prior to scheduled strategy call
Phase 1
Tech and Execution - Done-For-You Website Build in a Week
This includes:
✓ Up to 11-page Squarespace website
✓ Full on-page SEO setup
✓ Keyword research and mapping
✓ Mobile optimization
✓ Post launch Google Search Console setup
Investment: $1,698
*50% due at time of scheduling, balance due 24 hours prior to final launch call
*Please note: building and hosting your website requires a Squarespace annual subscription and domain purchase. These payments are made directly to Squarespace and your domain provider, not to me. They are your assets that you own.
Phase 2
A Few Things People Ask
How long is Phase 1 and how does it work?
It's a 90-minute one-on-one video call. There's nothing to prepare beforehand. Just show up and I'll guide the whole conversation. Your Messaging Strategy Guide arrives in your inbox within 48 hours of our session. I will also deliver a draft of your homepage for review and approval shortly after.
What if I'm not sure who my ideal client is yet?
That's exactly what the session is for. You don't need to have your niche figured out before we start. Getting clear on who you help and how you help them is the work.
Do I need to have a website already to book start Phase 1?
No. The Strategy and Identity Call is designed for therapists at both ends of the spectrum. Those building their first website and those who've had one for years that isn't working. Where you are right now is exactly the right starting point.
What do I need to have ready before the website build week begins?
You'll need two things: your logo and your photos. Everything else, including your messaging, your Squarespace account setup, etc. I handle through the process. Come to the strategy session with those assets ready and I'll take care of the rest.
What if I need to reschedule my session?
Life happens. You can reschedule your session up to 48 hours before your booking with no issue. Just reach out directly and we'll find a new time that works.
How many rounds of revisions are included in Phase 2 Done-For-You Website in a Week?
You get one round of edits built into the process. Once the full site is complete, you'll have the opportunity to review and submit feedback. Feedback submitted on time is what keeps the week on schedule and your launch date on track.
What happens if the site isn't finished by the end of the week?
The timeline is designed to be completed in seven days when both sides are showing up on schedule. If something unexpected comes up on my end, I'll communicate that directly and we'll adjust. If delays happen because of late approvals or feedback on your end, the timeline shifts accordingly. That's why timely responses at each stage matter so much.
Can I make changes to the site myself after it goes live?
Yes. Your site is built in Squarespace, which is designed to be easy to update. Once your site is live, it's yours. I'll make sure you feel comfortable navigating it before we wrap up the launch call.
You've built a practice worth finding.
Now build the platform that makes it findable.
Stop renting space on someone else's platform and start building something you actually own.
From the blog
Practical insights for therapists navigating websites, messaging, and private practice.
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